PNA Winter Festival: Five tips for selling your work
Still in recovery mode from my first vendor experience at the
PNA Winter Festival... but in a good way! From learning first-hand what catches a buyer's eye...
... to remembering to drink water at all times, I learned a lot. Here's your opportunity to learn in a few minutes what I discovered over the course of 48 hours.
LESSON #1: SETTING UP & BREAKING DOWN
Sure, I'm smiling in this photo from the second day of the festival, but that's because I finally got my booth set up the way I would've liked to have it
on the first day. I can't emphasize this enough:
Get. Help. A volunteer pair of hands is invaluable for set-up and breakdown, which always takes longer than expected.
LESSON #2: POWER
Whether you sell jewelry, like my booth neighbor, or collages and assemblages like me, you can do so much more if you bring a power strip (and your charger cords). Thank goodness I thought of that ahead of time. My booth neighbor shared the power strip (hey, no bloodshed from fighting over the electrical socket!). And I didn't worry about running out of juice for my smartphone while ringing up a sale on a Square card reader. Plus, no worries about my video display cutting out suddenly.
LESSON #3: FRIENDS
It seems like a no-brainer, but I'll say it anyway: tell your friends when and where you're going to sell your art! Satira drove down from Bellingham to cheer me on. Sarah and Darrell spread the word on Facebook for me. Just ask. Really. ASK. They're your friends. They want to help. And everyone likes a little reward, like a freebie or a shout-out on your Facebook page after the event.
LESSON #4: POCKET CHANGE
By "pocket change" I'm referring to two things: having enough cash on hand to make change, as well as offering items in the one-dollar or two-dollar range. On day two of the festival, nearly every new collector paid me in cash (for some reason, most people paid by credit card on the first day). And everyone from eight to eighty can dig up a dollar or two for a small piece of art.
LESSON #5: GET OUT OF YOUR OWN WAY
The women above represent three generations who decided it was more important to buy one of my prints than to know exactly who'd be gifted with said print. I think they discussed five or six people who might like the artwork... and through it all, I smiled and said NOTHING. I let them convince themselves to buy. And besides, it was charming to watch.
Explore these ideas on your own
Video display: My dear friend Alicia Harvey volunteered to create my art portfolio video, which shows people what else I can do beyond the work in my booth. I used a Surface tablet to play my art portfolio video. But if you don't have access to a tablet, use a photo flip deck.
Blog posts on craft fair prep: I leaned on my Pinterest board of art display ideas for other resources, such as articles on applying to a fair, setting up indoors or outdoors and thoughts about other venues.
What have you learned from selling your work? No matter what the venue, I'd like to know -- why not learn by example? Tell me in the comments or on Facebook.
LESSON #1: SETTING UP & BREAKING DOWN
Whether you sell jewelry, like my booth neighbor, or collages and assemblages like me, you can do so much more if you bring a power strip (and your charger cords). Thank goodness I thought of that ahead of time. My booth neighbor shared the power strip (hey, no bloodshed from fighting over the electrical socket!). And I didn't worry about running out of juice for my smartphone while ringing up a sale on a Square card reader. Plus, no worries about my video display cutting out suddenly.
It seems like a no-brainer, but I'll say it anyway: tell your friends when and where you're going to sell your art! Satira drove down from Bellingham to cheer me on. Sarah and Darrell spread the word on Facebook for me. Just ask. Really. ASK. They're your friends. They want to help. And everyone likes a little reward, like a freebie or a shout-out on your Facebook page after the event.
LESSON #4: POCKET CHANGE
By "pocket change" I'm referring to two things: having enough cash on hand to make change, as well as offering items in the one-dollar or two-dollar range. On day two of the festival, nearly every new collector paid me in cash (for some reason, most people paid by credit card on the first day). And everyone from eight to eighty can dig up a dollar or two for a small piece of art.
The women above represent three generations who decided it was more important to buy one of my prints than to know exactly who'd be gifted with said print. I think they discussed five or six people who might like the artwork... and through it all, I smiled and said NOTHING. I let them convince themselves to buy. And besides, it was charming to watch.
Explore these ideas on your own
Video display: My dear friend Alicia Harvey volunteered to create my art portfolio video, which shows people what else I can do beyond the work in my booth. I used a Surface tablet to play my art portfolio video. But if you don't have access to a tablet, use a photo flip deck.
Blog posts on craft fair prep: I leaned on my Pinterest board of art display ideas for other resources, such as articles on applying to a fair, setting up indoors or outdoors and thoughts about other venues.
What have you learned from selling your work? No matter what the venue, I'd like to know -- why not learn by example? Tell me in the comments or on Facebook.